Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
Have you ever did a search for your name or business brand? A great number of business owners have no idea how they look like on the internet until they do an investigation into how their business brand online reputation look like when they did a search. They’re amazed & shocked by what the search results revealed to them and now they are looking for an answer how to fix their online reputation.
If you’re redirecting one URL to equivalent content, and you don’t expect that content to come back to the original URL, and you want the link equity to pass sooner than later, use a 301 redirect. In general, you can’t go wrong with a 301 redirect for redirecting permanently moved equivalent content for SEO. Still confused? Continue readding this article
Regardless of what the future holds, it’s clear that social media can, in fact, help your SEO efforts. Social media offers many long-term benefits.
Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. Which is, ultimately, what SEO is all about.
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. In this guide, you are going to learn the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely content, and how we share important moments in our lives.
However, as with everything, it isn’t without its flaws. Simply consuming content passively, without any sort of interaction, has been shown to put people in a bad mood in just 10 minutes!
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity how its metrics are calculated.